Google introduced "Onsite Advertiser Sign-Up" feature to maintain "Site Targeting" Google launched earlier this year.
According to Google, that's a new way of targeting ads to sites in the content net work, to offer advertisers more flexibility and publishers more ad inventory.
Through this feature the ad units will display an 'Advertise on this site' link that guides advertisers to create a Google AdWords ad automatically targeted to that specific site alone.
Google says publishers will not make any revenue from this new ad inventory; however the Adsense unit gives publishers more “click throughs”.
More at http://www.child-book-publishing-ezine.com/Biz-Marketing-47.html
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