This is a vital point to How To Raise Money For Starting A Business?!
"An investor uses his money to make more money. He wants to make as much as he can, regardless whether it's a short term or long term deal. In order to attract him, interest him, and persuade him to "put up" the money you need, you'll not only have to offer him an opportunity for big profits, but you'll have to spell it out in detail, and further, back up your claims with proof from your marketing research".
Details?
http://www.child-book-publishing-ezine.com/wise-biz-marketing-45.html
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